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Enterprise in Action: A Guide To Entrepreneurship, by Peter A. Lawrence
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An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success
Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike.
- Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competencies
- Delivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much more
- Provides expert guidance on how to successfully address each of the factors or core competencies covered
- An excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories
- Sales Rank: #419879 in Books
- Brand: Brand: Wiley
- Published on: 2013-05-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.10" l, .90 pounds
- Binding: Paperback
- 268 pages
- Used Book in Good Condition
Review
Peter Lawrence has a brilliant mind and I am glad he has put his ideas on paper... An incredibly good book. I learned a lot. (Frost Magazine, May 2013)
From the Back Cover
This welcome new guide to the world of entrepreneurship offers invaluable lessons for the student and the practical entrepreneur alike. For the student it breathes fresh life into the standard curriculum topics, analyzing them in the context of a wide range of current real-world examples. For business practitioners it shows how practical success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competence.
This is a book especially useful for the MBA and professional market.� It takes the reader through a variety of examples, mainly from smaller and/or newer companies in Britain and the USA, but gives clear accounts of concepts and processes so that anyone can ‘come on board’. Above all it provides a plausible ‘action sequence’ played out through the 11 chapters, showing the positioning and behaviour likely to lead to success.
Students will gain insights into key issues such as:
- What gives rise to entrepreneurial opportunity?
- How it is possible to exploit trends, and what are these trends?
- What is the role of innovation/originality?
- How do companies get started and become self-sustaining?
- What is ‘execution’, does it differ from implementation, and what is its role in business success?
- What do established SMEs (small and medium sized companies) do to survive in the middle term, and even across family generations?
Enterprise in Action illuminates the dynamics of enterprise creation and the development of SMEs over time, shedding important light on ‘what seems to work’ and what favours success over the long term in a volatile business environment.
About the Author
Peter Lawrence is Professor Emeritus, Loughborough University and visiting Professor at the University of Northampton.� He is MSc supervisor at the University of Birmingham.� He has published 26 books and has taught management and entrepreneurship in France, Germany, Sweden, the Netherlands, Israel and USA.� He is currently Le Brun Fellow in International Business, Northern State University, South Dakota, USA. �Professor Lawrence has built an international reputation through writing over 20 books about management in different national contexts. Invited to visit and speak in many countries, he is in demand as a consultant and teacher.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A business book that delivers Q & As, with case studies to reinforce key principles and drive home core competences
By Sussman
A book that is geared toward the post graduate business student, as well as those entrepreneurial types who want gain insight as well core competencies that lead to being an effective entrepreneurial success. This is a readable text that gives the reader, a set of useful key summaries at the end of each topic section. This is done by the use of Q and A's to help reinforce areas of good practice as well as the essential tools, this then should hopefully deliver the message home. Certain areas that are discussed are; are how to exploit business developments, how to foster innovation, how to get supplementary funding for growth and where do entrepreneurial opportunities arise? There are also methodologies on how to exploit trends in the market place, and how and to foster innovation in the first place.
There is a lot here to better understand the successfully driven entrepreneurial process. In short there anecdotes as well as the authors 'other ideas', and it seems this has not gone down well has been critiqued negatively by one or two reviewers. However, this should not detract from the central tenets that of applied coverage on an array of key issues. As well as management on how to successfully address each of core competencies covered. At the end of the day the reader decides what he or she gleans from the text. This book is readable and not stuffy or stifling it does not roll out the same examples and company types, but rather gives an engaging format that delivers.
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