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Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room, by James Carville, Paul Begala
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The political strategists who directed the
Clinton campaign's War Room
reveal the lessons and secrets from
their hard-fought battles -- and how to
use these highly effective
strategies for success in everyday life.
James Carville and Paul Begala have waged political war all across America and on three continents. They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit," some comic, like "Kiss Ass," and some are more complicated and nuanced, like "Strategy Ain't Tactics." But each lesson contains tried-and-true wisdom, illustrated with colorful stories from long political experience -- many never told before:
- Find out how Carville's mother, Miz Nippy, used a bass boat to "frame the debate" in selling encyclopedias.
- Discover what success secret Hillary Rodham Clinton and Tom DeLay share.
- Learn the War Room tricks for sharpening your message and delivering the perfect sound bite.
- And much more.
Whether you are a senior executive or a secretary, a political junkie or the president of the United States, the rules to live by can be found in Buck Up, Suck Up...and Come Back When You Foul Up.
- Sales Rank: #701045 in eBooks
- Published on: 2002-04-25
- Released on: 2002-04-25
- Format: Kindle eBook
Amazon.com Review
Even if you fervently disagree with the party bias they tout proudly and often, you probably concur that Democratic political consultants Paul Begala and James Carville know what it takes to craft a winning strategy. In Buck Up, Suck Up... and Come Back When You Foul Up, the two lay out 12 of the rules they developed while separately and jointly masterminding some of the hottest political races in recent years. And with entertaining and enlightening behind-the-scenes anecdotes drawn from both effective and futile experiences along the campaign trail--most notably their work with Bill Clinton during his two presidential terms--Begala and Carville present a practical course that can be followed in business as well as politics. "If the audience you're trying to reach is smaller than the one hundred million voters we spend our time trying to reach," they write, "we believe these lessons are even more important because your target audience is even more sophisticated, even more interested, even more up-to-the-minute."
At first glance, some rules appear blatantly obvious ("Don't Quit," "Turn Weakness into Strength") and some intentionally controversial ("Kiss Ass," "Know How to Recover When You Really Screw Up"). But, in their explanations, the relevancy and potential application of each consistently comes through. For example, in "Frame the Debate," they note how Ronald Reagan controlled the agenda in his 1980 challenge to Jimmy Carter through early attacks on the incumbent's most unpopular policies--showing precisely why "military strategists know that most battles are won ... by the side that determines where, when and how an engagement is fought." Likewise, in "Know How to Communicate," they bring five tips (tell a story, be brief, be emotional, be unique, be relevant) to life by explaining how their use aided campaigns for Hillary Clinton, Tony Blair, and others. The result, while perhaps too profane for some and definitely not Republican-friendly despite its grudging acknowledgment of a few masterful GOP performances, is nonetheless uniformly readable and genuinely practical. --Howard Rothman
From Publishers Weekly
In their introduction to Buck Up, Suck Up... and Come Back When You Foul Up: 12 Winning Secrets from the War Room, political strategists James Carville and Paul Begala state, "If you buy this book and read it, you will not make $1 million at least not because you bought this book." But they go on to say that readers will get "good, sound advice on how to win." They proceed to make good on their word, offering secrets from the Clinton campaign that range from "kiss ass"' to "reward risk more than you punish failure." Their good-natured approach is humorous and refreshing. Agent, Robert Barnett.
Copyright 2001 Cahners Business Information, Inc.
From Library Journal
Two major political strategists teach you how to win your own battles.
Copyright 2001 Reed Business Information, Inc.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Fun and fundamental rules
By Kevin Brianton
At the conclusion of his lament on life, Ecclesiastes says to work hard, and honour god. Carville and Begala come to the same conclusions by a more indirect route. Beneath the jokes and the outright political bias, are two very clear minds giving very sound advice. The book is worth purchasing for their chapter on hard work alone. It advises no short cuts or get rich schemes. Success requires focus and commitment. The only thing that the authors skate over is a moral purpose. They clearly forgive Clinton for lapses, but they do not forgive politicians - of any side - for abandoning their moral beliefs. Hence I would have liked one more chapter on ethics, but I cannot deny the immense value and wisdom of this book.
4 of 5 people found the following review helpful.
Five Stars for Winning in Politics or in Business
By Edward W. Matchett
Regardless of your personal politics, this is an excellent book which is written in a "to the point" style with content both useful and fun to read at the same time. I couldn't put it down! I read it in the airport and I read it on the plane. I feel that having read this book will make me more effective in managing a political campaign but it also will provide the energy and focus required to develop and expand my law practice. For anyone with an interest in politics, this is a "must read" book. For anyone seeking to build a business or a professional practice, this book is more useful than ninety-nine percent of the self-help, motivational books I have read. I give this book five stars or an A+! Buy it now, read it and give it to your best friend.
6 of 8 people found the following review helpful.
Compelling and Informative--an excellent read
By E. Stacy Aab
I have to admit, I'm usually snobbish when it comes to books purporting to advise me on Better Living. Unless from well-respected holy folks (and even then still), I tend to find these books cheesy--as I often find those people who don't have the sense to at least hide their copy of the Seven Habits of Highly Effective People.
But after reading their book, I really felt that I learned from their experiences. This all happened without being talked-down to, or without them resorting to spacey warm and fuzzy motivational speaker drivel. I felt like I was getting face-time with the bosses, and they were giving me valuable advice--not just shouting down wornout platitudes. And while some people from the Right might be instantly repulsed by the sight of them, they should know that Carville & Begala go out of their way to be balanced, and that the lessons they offer can (and should) be embraced by all.
For those of you considering buying this book, I'd say do it. It's both a down-to-earth and entertaining read.
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