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Being Digital, by Nicholas Negroponte
Free PDF Being Digital, by Nicholas Negroponte
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In lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and the Internet, and explains why such touted innovations as the fax and the CD-ROM are likely to go the way of the BetaMax. "Succinct and readable. . . . If you suffer from digital anxiety . . . here is a book that lays it all out for you."--Newsday.
- Sales Rank: #158580 in Books
- Brand: Negroponte, Nicholas/ Asher, Marty (EDT)
- Published on: 1996-01-03
- Released on: 1996-01-03
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .60" w x 5.20" l, .52 pounds
- Binding: Paperback
- 272 pages
Amazon.com Review
As the founder of MIT's Media Lab and a popular columnist for Wired, Nicholas Negroponte has amassed a following of dedicated readers. Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital."
Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition.
In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.
From Publishers Weekly
Negroponte, a Wired columnist and founder of MIT's Media Lab, presents an accessible guide to the cutting edge of digital technology and his predictions for its future.
Copyright 1995 Reed Business Information, Inc.
From Library Journal
Negroponte, popular columnist for Wired magazine and founding director for the MIT Media Lab, describes how advancements in computer technology and telecommunications will transform workplaces, households, and educational institutions. He explains how this revolution will change the way we live, think, and interact with one another and with technology and foresees some mind-boggling challenges that lie ahead in developing truly global systems for delivering multimedia and other forms of digitally based information. Negroponte characterizes the development of future information delivery systems as a battle between atoms, the components of books and other physical resources, and bits, the basic building blocks of information. In 1991, he predicted the eventual demise of libraries, those vast storehouses of atoms, in favor of bit-based purveyors of information. An important work for public and academic libraries.
--Joe Accardi, Northeastern Illinois Univ. Lib., Chicago
Copyright 1995 Reed Business Information, Inc.
Most helpful customer reviews
0 of 0 people found the following review helpful.
READ THIS BOOK
By Kiddo
One of my top ten favorite books ever. Period. End of story.
5 of 5 people found the following review helpful.
Still digital after all these years
By A Customer
As old as this book is (35, in internet years), it is still visionary. Lucid, interesting, lively reading. Conversational. I'm not in an e-commerce company but I want to understand something of the changes ahead as we move to an information-based economy. If that's you, too, read this book, along with Berners-Lee's Weaving the Web; then read Evans and Wurster's Blown to Bits and (maybe) Kelly's New Rules for the New Economy, and you will have a bunch of new ideas, I promise.
I wish I'd read this book when it first came out.
4 of 4 people found the following review helpful.
Get Digital!
By Julie
What is Digital? Is it merely as simple as the "information superhighway?" Or, is it a complex web of intermingled electronics destined to replace everything home, hearth and workplace?
In this, the Technology Age, one is lead to believe it's either get on the bandwidth-to modify the phrase--or die a slow, excruciating information death, like a victim of Civil War Gangrene.
Negroponte takes all us pseudo-techies, the ones who are too ashamed to admit they just don't quite get `it', and guides us down the path of digital history. As a founder of MIT's Media Lab, a place where technology is studied for fun and academics, Negroponte is certainly qualified to discuss such things. He does so comfortably and simply, explaining digital technology in a concise and entertaining manner. The format is precise, the prose is easy-to-read. This is a man one could truly envision enjoying a cup of microwaved coffee with.
Negroponte explains technological history and its implications on society in basic terms that any literate luddite could process. The premise is based in a clever analogy: Atoms (the real, tangible items we see, touch, use each day) vs. Bits (it's the packets of information stupid!). Atoms are the tangible stuff that comprise everything physical; bottled water, books, computers. Bits are the invisibly-invisible minute pieces of information upon which much of modern society relies; credit as we swipe our bankcard at the grocery; on-demand instant information via the web; e-mail rather than antiquated parchment air-mail letters.
Understanding the digital phenomenon is easy with Negroponte. The chapters are almost flashcard/sound bite like. A brief introduction is followed by sub-sections that explain the technical stuff and offer familiar real-life comparisons. The chapter on bandwidth (that same bandwidth everyone seems to be bent on increasing these days) gives an account of what bandwidth means; its potential (more TV channels fer g'dsake!), and its complications (if government rations out bandwidth to a few big-media conglomerates, public access will be restricted and we'll have to pay more for those channels). Negroponte also discusses some failures in the digital age, HDTV for one. His thesis? HDTV? Been there, seen it, done it, forget it! Give me Digital-it's clearer, faster, and it's interactive.
The book is filled with visceral descriptions that relate technology to real life. Examples such as driving 160 KMP per hour are compared to faxing at 1.2 mbps (millions of bits per second). This is how fast we can and should want to be transferring those bits back and forth to each other.
Negroponte foresees potential benefits for citizens of a digital society. In the on-demand digitized marketplace, customers are still real people but their merchants become the computer. Thus, each of us has the potential to request what we want, (a TV program or an airline ticket) when we want it, where we want it, and at the price we want to pay. Think pay-per-view and priceline.com.
We will also have the capability of becoming more intelligent and time proficient thanks to pc browsers capable of knowing what we want on screen-even before we demand it. One need only look at the recent ads for etour.com, "surf without searching." (You register, get profiled, and are instantly delivered websites matching your interests).
However, some criticized Negroponte as being too optimistic. Technology that can recognize our eyeprint? Who cares? And then there's the popular fear of Internet addiction and the thought that all this info-on-demand will create generations of solitary, mouse-clicking, chip-crunching moles. Negroponte believes rather than become isolated, technology and computers connect us to cultures, people and ideas previously inaccessible to the average person--even if we have been sitting alone at the computer screen for three days running.
Some of Negroponte's scenarios may have seemed fantastical in 1995, but we truly have come to see many of his visions as day-to-day reality-cars with satellite navigation systems, recordable CDs, `intelligent interfacers' (our personalized browsers). Rather than go west young man, we should be cheering Be Digital! Thanks to Negroponte, we know why.
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