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Starting an Online Business All-in-One For Dummies, by Shannon Belew, Joel Elad
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The all-in-one guide to everything you need to know to start an online business
Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more.
- Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization
- Gives you trusted information on Internet security
- Covers niche and advanced e-commerce topics
If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
- Sales Rank: #386894 in Books
- Brand: imusti
- Published on: 2014-08-18
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 2.00" w x 7.10" l, .0 pounds
- Binding: Paperback
- 888 pages
- For Dummies
From the Back Cover
11 BOOKS IN 1
- Online Business Basics
- Legal and Accounting
- Website Design
- Online and Operating
- Internet Security
- Boosting Sales
- Retail to E-Tail
- Storefront Selling
- Fundraising Sites
- Niche E-Commerce
- E-Commerce Advanced
Everything you need to know to start and run a great online business
Always wanted to start an online business, but you didn’t know where to begin? You’re in luck! This complete guide features eleven books in one to bring you everything you need to dive right in. Get into the basics and then move on to more in-depth topics such as accounting, website design, security, marketing, fundraising, and e-commerce!
- Basics and beyond — find out how to start from scratch and get up and running with your online business in no time
- Keep the books like a pro — discover the various legal structures for your business, then find out how to keep the books in order
- All things Internet — design your website, choose the perfect web host, and make the most of search engine traffic
- Keeping things secure — keep things secure by following all the latest and greatest best practices in Internet security
- Skyrocket sales — increase traffic, jump into social media, master SEO techniques, and drive your new business’s sales
- Find your niche — discover niche markets and how they can lead to tremendous success, and learn how to spot e-commerce trends
Open the book and find:
- Tips on creating a business plan
- Critical legal and accounting info
- The lowdown on website design and hosting
- Revenue models specific to the web
- How to take your operations online
- Tips on building and running fundraising websites
- A complete overview of niche e-commerce
- Advanced e-commerce information to drive business
About the Author
Shannon Belew is the co-owner of several online businesses and writes the Huntsville Times’ column, “Today’s Home Office.” Joel Elad holds a BS in Computer Science & Engineering from UCLA and is the author of LinkedIn For Dummies, 2nd Edition.
Most helpful customer reviews
43 of 45 people found the following review helpful.
A good practical guide.
By KatieS
I'm still working my way through the book, but since there are no other reviews, I'll share my thoughts so far...
This book is a great starting point for getting your online business going. Consider it a basic outline for all the factors you're going to have to consider when starting your business. You won't find all the answers you need here, but this book will get you pointed in the right direction. As far as I can tell, the information is very up-to-date, which I imagine is a big challenge for a printed book about operating on the web.
Many of the most popular books about online business creation are more inspirational. This book is practical. I think a good mix of the two is in order. So if you're looking for a practical guide, this is a nice option to consider.
My only (minor) complaint is the silly "11 books in 1" tagline. No, it's not 11 books. It's one book with 11 sections. Just because the editors didn't bother to tie all the 11 sections in together, doesn't mean you get 11 books. But that's ok. I didn't want 11 books (who would?).
21 of 22 people found the following review helpful.
Lots of useful information for new entrepreneurs
By Petit Suisse
I got this book for a college class, and it was pretty intimidating at first with its 800+ pages.
But it's a really really good book on the subject and worth the read!!
Part of it are a little dry, but most of the sections are kept brief and to the point, so even if you're not overly enjoying the topic, you're getting what you need to know from it, and it's information that will help your business that you might not have considered otherwise.
The sections are nicely split up so that, although as a previous reviewer mentions, it's not 11 books in one, you can still kind of pretend it is, and tackle the pages by subject area. That way you can concentrate on learning one thing at the time and don't feel you have to rush through 800 pages, but instead can split it into chunks of around 200 pages at a time while still getting complete information.
Really surprised by this book, considering it's in the for Dummies series, and only costs around 30. Well worth it if you're considering starting an online business, or an offline business with online aspects, such as a website or an online store.
I borrowed a digital version of this book initially, but found it hard to follow or jump to sections that way. I much preferred the big heavy print version, maybe also because it fed my ego looking at how many pages I'd gotten through as I worked through the course and book.
0 of 0 people found the following review helpful.
Highly suggest you buy this book if you have never had a business.
By Edward Sanko
I am still reading the book. Data is extremely helpful especially in the area of legal requirements for a business. Thank you to the authors for assembling this work as it makes it much easier to create a plan on creating my own business.
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